AdWords Launches Updated Keyword Planner in New Interface

Google AdWords has launched an updated version of the Keyword Planner in the new service interface. Reports about it Search Engine Land.

Information about limited launch also appeared in AdWords Help:

“Some advertisers have the opportunity to work with the Keyword Planner in the new AdWords interface. We have developed a more user-friendly design, as well as advanced functions for searching for keyword variations, viewing statistics on them, and forecasting performance for search campaigns. “

Among the main advantages of the new Planner are the following:

  • more simple and clear landing page;
  • more convenient keyword search;
  • updated visualization;
  • the ability to return to the previous version if necessary.

The main page of the tool now displays two sections:

  • Find New Keywords
  • Keyword indicators and predictions

Adwords Keyword Planner

Below we look at some of the features that are available in the updated tool.

Keyword Variants

The Keyword Options Chart shows the total number of requests per month, as well as the number of mobile requests.

Adwords Keyword Planner

Negative words or those words that are already used in your account can be filtered by clicking on the icon in the form of a filter at the bottom of the diagram.

Two new metrics also became available in this section: “Percentage of impressions received in regular search results” (Organic impression share) and “Average position in organic search” (Organic average position). To view this data, your AdWords and Search Console accounts must be linked, and users need to add columns to the Keyword Variations report.

Adwords Keyword Planner

Forecasts: Plan Review

The new Plan Review page provides predictions for the advertiser’s plan broken down by the most effective keywords, locations, and devices.

Adwords Keyword Planner

Adwords Keyword Planner

The default rate is also shown at the top of the Plan Overview page. You can change it to find out how the effectiveness of keywords will increase or decrease.

More information about the capabilities of the Keyword Planner in the new version of the AdWords interface can be found in the  Service Help.

In which countries the updated tool is launched, and how many advertisers will get access to it is currently unknown.

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