Paid search remains the leading channel for digital advertising in 2019

In 2019, advertisers still spend most of their budgets on search advertising. This is evidenced by the data of the new Marine Software report.

The report is based on a survey of 450 marketing professionals (B2B and B2C) in the US and the UK.

According to the data received, search advertising accounts for 39% of advertiser costs. However, although paid search remains the dominant advertising channel, companies also increased their spending on other channels compared to last year.

So, the second-largest channel is advertising on social networks. It accounts for 18% of advertiser costs. Then comes the media advertising (16%).

The report also notes an increase in spending on Instagram – moreover, this is due to an increase in budgets for this channel, and not a reduction in spending on other social networks.

60% of respondents also plan to increase their spending on Amazon over the course of the year. 55% of marketers surveyed said they began to use advertising on Amazon because they see this as significant growth opportunities. The main goal is to increase sales.

Other conclusions of the report:

  • The most trusted advertiser is Google. 98% of respondents gave him a score of 4 and 5 (on a 5-point scale) in the trust index.
  • 84% of respondents working with search advertising also use or plan to use adaptive search ads submitted by Google last year.
  • 65% of companies expand the use of images with the possibility of buying in search.
  • 32% of respondents believe that the most effective advertising format for social networks is video. This is followed by image ads (26%), Instagram Stories (23%) and carousel ads (19%).

Add a Comment

Your email address will not be published. Required fields are marked *